Strategic, feel-good copy that takes your offers from "Oh, that's nice" to "Omg, need this NOW!"
Qualify leads, position your offer as the only choice, and convert without triggering fear, guilt, or shame.
Hustling in the DMs? Radio silence after sales calls? Don’t know ’em. Let your values-driven copy do the heavy lifting for you.
Let me guess
The universe conspired to send you here today because...
- right now, selling feels like this...
- Your brand and offers have evolved and your existing copy isn't hitting the spot
- You're getting sales - but it takes forever to close. You're spending way too much explaining, waiting, and following up
- You've tried all the templates and relied on your trusty AI buddy for copy when you were testing your offers
- You're a decent marketer and articulate AF - but you still feel like you're winging it when you write your copy
- And you want it feel like this...
- You're only attracting qualified leads who ask "When can we start?" and not "Uh, I need more info" only to hit you with "I need to think about it..."
- Selling feels joyful because you're SO clear about what you bring to the table
- Your offer is an "easy YES!" because your copy makes it clear WHY it's worth investing now rather then later - without being icky
- You have more white space on your calendar because you're no longer trying to piece together your brain dumps into feel-good copy that converts
And honestly?
You've realized that strategic, values-driven copy is so much more than bold words on a page
In fact, it can feel a lot like herding cats with all of THESE moving parts
- Making sure your offer is objection proof
- Scoping out your competiton and finding the gap your brand + offer fills
- All the other research and pattern spotting *gestures wildly*
- Positioning your brand as *The Obvious Choice*
- And then piecing it all together into copy that sells without the sleaze
So give yourself grace if the words just don't pour out of ya
It’s kinda like you’re trying to bake a cake – but you don’t have all the ingredients in your pantry.
The good news? You’re in your delegation era.
Because moonlighting as a data detective and strategist and copywriter every day?
Not on your Bingo card.
That’s totally my jam though.
client love
Hear from experts like you
I would often second guess my 'right to take up space by promoting aka trying to make money and survive' like what if I put people off? what if this looks bad? what if I am being a nuisance?
If you are looking for a consummate expert - not a YES man - who will collaborate with you to create highly (and ethically) aligned copy that she takes great care around making trauma and oppression sensitive, who also has the vision and training to provide input on your marketing campaigns and pricing, and who cares enough about your success to give you honest feedback (that will prove critical to your goals), HIRE Sreyasi.
Jay AsooliIntersectional Relationship Coach & Educator 
Working with Sreyasi reminded me why I’m doing what I’m doing - I fell in love with my work again. I had DIY-ed the sales page for my group program and it didn’t generate the level of interest I thought it would.
Sreyasi gave me great tips to sharpen the messaging and structured the page in a way that made the sale feel organic, not forced. She captured my voice accurately too! The new sales page is so well written it inspired me to create a launch plan that was directed at the right people. Working with her improved the sales significantly compared to the last round.
Jessica MoyIntuitive & intersectional business coach 
bye bye blank page blues, hello freedom
Done-for-you copywriting for values-driven businesses
Option #1
Values-driven copy for your website
No more “it’s a bit outdated” disclaimers. No more hiding. No more endless tweaking. Share your new website proudly with potential clients and referral partners.
includes
-
brand voice & messaging development
sales messaging cheatsheet - seo copy for up to 6 pages
- ADD ONs: BLOG POSTS, newsletters (custom), Welcome sequence, case studies
- 10% off all services (next 3 months)
investment starts from
payment plans available
$
2000
USD
perfect for you if:
- You’ve leveled up/rebranded and your existing website copy needs a glow up, stat!
- You put off sharing your website on socials and with new connections and you're SO ready to change that
- You want more qualified leads and fewer price objections on those sales calls
- You realize that your website is a KEY piece in your evergreen funnel and a timely overhaul can make a HUGE difference to next month’s or quarter’s revenue
payment plans available
$
2000
USD
Option #2
Strategic, sleeze-free copy for your launch or evergreen funnel
Tweaking your sales page the night before your launch? That’s not you anymore.
Go live with your offer optimized and sales page + emails written to charm best-fit clients.
perfect for you if:
- offer messaging development
- Launch strategy consulting
- sales page + thank you page copy
- prelaunch and launch emails
- 10% off all services (next 3 months)
investment starts from
payment plans available
$
3000
USD
includes
- You have a validated offer and you want to attract clients who are a better fit
- You're actively working on lead gen through networking, socials, or your email list
- You want more qualified leads and fewer price objections on those sales calls
- Your launch is at least a couple of months out and you want to avoid last minute chaos that can cost you sales
payment plans available
$
2500
USD
Hey I'm Sreyasi - and here's the vibe I bring to your copy...
Think of that one friend who brings you cupcakes AND tells you that those bangs were a mistake
But only when you’re ready to hear it. And without questioning all your life choices.
Traditional copywriting based on crusty systems like capitalism and colonialism tells you to “manufacture desire,” write off lived experiences as limiting beliefs, and gaslight people into buying from you even when they’re not ready.
That’s a shitty strategy for the long term because it makes people sad, mad, and jaded.
And selling to sad, mad, and jaded people is like…
Going on vacation without your dog. Excruciating.
Let’s burn that playbook.
My feel-good copywriting approach helps you speak to and attract people who are ready for change.
We’re gonna make buying from you an empowered, joyful choice.
Because you deserve to support folks who can become your best case studies, repeat buyers, and referral partners.
how it works
My win-win copy framework™ that makes selling feel good
Perspective
Globally inclusive meeting times. Come as you are. Together, we'll figure out how to make your brand the obvious choice for your best-fit clients
During this phase, I also gather insights through client interviews, surveys, and social listening to identify your ready-to-buy clients and their real needs.
when we work together...
This is what you're saying yes to...
Copy that sounds like you - but better
My secret? No questionnaires. You show up and info dump on me. In the process, I get to know you deeply and then write in your voice
Making your depth digestible
Your deep expertise translated into copy that clarifies exactly what you do, how you do it, and what you stand for.
This attracts your best fit clients and repels the rest.
Personalized ethical sales strategy
Customized to your offers, brand positioning, and values so you feel good about selling
Design-ready copy delivered on time
People take action when they actually read your copy - so yeah, no janky walls of text.
And, my ND brain likes nothing more than the dopamine rush of hitting a deadline. Plus we we get to respect everybody's time. Win-win!
Sreyasi captured my voice in such a powerful, authentic, and compelling way on my website. The copy is WONDERFUL and I'm so glad she honored the promised timeline.
Sreyasi nailed my brand voice! She is professional, gets what I want to say, and how I want to say it. She gets my business vision, takes time to understands my target audience and is a skillful copywriter.
I recommend her simply because she is the best. She doesn't treat her work as tasks and really puts her heart and soul into it. No BS, just amazing work.
She really put me to work (in the best of ways) during our extensive sessions where she studied and gathered data on my values, methodology, results, client testimonials and feedback, case studies and articles, to truly grasp at the root the purpose of my anti-oppressive services and then translate it in accessible, impactful messaging to help my ideal clients self-select into programs best suited for them.
And she was kind enough to work with my ND brain.
Before working with her, I was stuck in the OCD (I have OCD) loop of being unable to sift through my 300+ article style posts to determine how to utilize the work I had already done to bolster the promotions for my six month private 1:1 Relationship and Dating coaching program ASCENT.
Before working with her, I was stuck in the OCD (I have OCD) loop of being unable to sift through my 300+ article style posts to determine how to utilize the work I had already done to bolster the promotions for my six month private 1:1 Relationship and Dating coaching program ASCENT.
FAQ
What's the best time to hire you for website copywriting?
If you've recently rebranded or have an existing website that feels misaligned and outdated (but your offers, niche, and audience segment are unchanged), it's time to invest in a website refresh.
Many clients also partner with me to update their website before upcoming events such as TED Talks and other PR activities.
However, please note that the process takes 4-6 weeks - so the sooner you get on my calendar the better.
what's the best time to get support for my launch copy?
If you've already launched and validated your offer and the next launch is 2-3 months out, this is a great time to partner with me for your launch copy.
Why book ASAP?
This way I can interview your existing clients and create messaging + copy that specifically calls in your best-fit prospects.
Plus, inputs from our strategy session will also be helpful for optimizing your offer and creating social media content for your launch.
ABOUT
EXPLORE
Moxie and Heart is the home of strategic, feel-good copy and case studies for ambitious socially conscious brands.
Show up unapologetically, share your world-changing message, and attract ready-to-invest clients with less resistance.
BIPOC-owned business from India working with clients globally.
Moxie and Heart is the home of strategic, feel-good copy and case studies for “fix the system” experts and marginalized baddies in biz.
Show up unapologetically, share your world-changing message, and attract ready-to-invest clients with less resistance.
BIPOC-owned business from India working with clients globally.
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