Spark those “omg, when can we start?” convos you’ve been waiting for
Your recipe for success?
Values-driven copy that’s a fiery fusion of your revolutionary perspective, expertise, and feel-good persuasion strategy.
You're so bloody good at what you do...
But right now, selling feels like this...
Your brand has leveled up, but your copy hasn’t caught up
The words on your website, sales pages, and emails feel… off.
They don’t capture the depth of your work, the power of your perspective, or why you’re the choice.
Sales are coming in, but damn, it’s a slog
You’re stuck in an endless cycle of explaining, justifying, following up, and waiting—when you know the right words should be doing the heavy lifting for you.
You’ve dabbled in templates and AI for quickly beta testing your offers...
They helped when you were testing your offers, but now? You need copy that doesn’t sound like a thousand other businesses using the same ChatGPT prompts.
You’re a smart marketer and good with words, but
And you love dropping those hot takes on threads - BUT...
you're too close to your business to do justice to sales pages, website copy, or launch emails.
No more half hearted Maybes
This is what happens when your copy matches your brilliance and sells the sizzle without the sleaze
You become impossible to ignore:
No more watering down your message, over-explaining, or hoping people see your value. Your copy positions you as the obvious choice.
Your best-fit clients feel seen:
They land on your page and are like, “holy shit, finally someone who gets it.”
Objections? Handled.
Before they even ask, your copy reassures, reframes, and removes roadblocks – so by the time they reach out, they’re ready.
…Which means, you only talk to qualified leads:
And the only question they ask is, “When can we start?”– not “Uh, can you clarify…?” only to ghost you later.
Your offer becomes an “easy YES.”
The value and urgency are baked into your messaging—so clients see why they should invest now rather than later, no pressure tactics required.
The Moxie & Heart Difference
The vibe is persuasive - not predatory
You have the skills, the experience, and the revolutionary POV...
But you’re too deep in your own brilliance to communicate that clearly
You're bringing your A-game on sales calls and DM convos, but...
You’re hearing “Maybe next time” way more than “Awesome, where do I sign up?”
Your clients get amazing results, but...
But you’re unsure how to use these wins to build trust and close sales faster.
bye bye blank page blues, hello freedom
Done-for-you copywriting for values-driven businesses
Option #1
Values-driven copy for your website
No more “it’s a bit outdated” disclaimers. No more hiding. No more endless tweaking. Share your new website proudly with potential clients and referral partners.
includes
-
brand voice & messaging development
sales messaging cheatsheet - seo copy for up to 6 pages
- PAID ADD ONs: BLOG POSTS, newsletters, Welcome sequence, case studies
- 10% off all services (next 3 months)
investment starts from
perfect for you if:
- You’ve leveled up/rebranded and your existing website copy needs a glow up, stat!
- You put off sharing your website on socials and with new connections and you're SO ready to change that
- You want more qualified leads and fewer price objections on those sales calls
- You realize that your website is a KEY piece in your evergreen funnel and a timely overhaul can make a HUGE difference to next month’s or quarter’s revenue
Option #2
Strategic, sleeze-free copy for your launch or evergreen funnel
Tweaking your sales page the night before your launch? That’s not you anymore.
Go live with your offer optimized and sales page + emails written to charm best-fit clients.
includes
- offer messaging development
- Launch strategy consulting
- sales page + thank you page copy
- prelaunch and launch emails
- 10% off all services (next 3 months)
investment starts from
perfect for you if:
- You have a validated offer and you want to attract clients who are a better fit
- You're actively working on lead gen through networking, socials, or your email list
- You want more qualified leads and fewer price objections on those sales calls
- Your launch is at least a couple of months out and you want to avoid last minute chaos that can cost you sales
So how does it work?
Turn skeptics into superfans and clients with my R.O.A.R method for high-converting case studies
Phase 1: Prep
1:1 Strategy sessions & Research
This is where we gather the ingredients for your copy. This includes
- Brand messaging development
- Brand voice development
- Offer optimization
- Offer messaging
- Voice of Customer research
- Competitor + Market gap research
Globally inclusive time for strategy calls. Come as you are. Got kids or pets? I’d love to say hi!
Wanna keep the camera off? You got it.
Phase 2: Make
Story-driven client case studies
Next I’ll whip up persuasive, feel-good strategies to help your best-fit clients make informed buying decisions.
We’ll keep these customized to your positioning, values, and season of business.
Then I’ll write bold, sleaze-free copy that positions you as the go-to expert, slays objections, and creates ethical urgency.
Phase 3: Plate
Story-driven client case studies
Next up – copyediting for clarity, tweaks for user experience, and refining the language for sociocultural sensitivity.
The wire framed copy will be delivered to you via a Google doc and we’ll go through 2x rounds of refinement.
Additional 1 month support to collab with your designer.
The result? Clear, magnetic copy that looks good on the page and positions you to win.
hey, i'm sreyasi (she/her)
Serving up *chef's kiss* sales copy for bold, big-hearted experts is my jam
Curious how I infuse strategy, storytelling, and socially conscious principles into your copy?
The Copyhackers-trained conversion copywriter
...who is all business - “Where’s the data?” and “How do we make this offer argument stronger?”
The quiet introvert with a loud inner world
She’s a sensitive bean. As the in-house creative writer with a B.A in English Lit, she wants to do your voice and story justice.
The activisty social scientist
This one has a fancy pants interdisciplinary MA in Political Science, Gender Studies, and Post Colonial discourse.
Her shtick? “Let’s keep crusty, oppressive ideologies like colonialism, capitalism, and patriarchy out of our marketing”
And then there’s the eagle-eyed ex-publishing professional
From pesky typos to unclear sentences - she's gotta catch 'em all.
Less stress, more *this is exactly what I wanted to say!*
You bring the expertise – I translate it into strategic, values-driven copy that sells
Affirming, inclusive co-creation
Not just words that “sound like you,” but the most persuasive, powerful, and compelling version of you.
The version that makes people stop scrolling, lean in, and think, Damn, I need this.
The Copy did a lot of heavy lifting for what makes the luxe brand lab different
The sales page is magic! Your approach is so intentional – it’s strategic – but also from the heart.
Some of the most aligned and beautiful humans joined the program.
Your voice - turned all the way up
Not just words that “sound like you,” but the most persuasive, powerful, and compelling version of you.
The version that makes people stop scrolling, lean in, and think, Damn, I need this.
The Copy did a lot of heavy lifting for what makes the luxe brand lab different
The sales page is magic! Your approach is so intentional – it’s strategic – but also from the heart.
Some of the most aligned and beautiful humans joined the program.
Fluff-free copy that does the heavy lifting for you:
Every word has a job: to clarify, connect, and convert. If it doesn’t serve that purpose, it doesn’t make the cut.
working with sreyasi is a delight! The case studies help me sell my service better
They gave me a different perspective on my clients’ experiences, thus helping me refine my process and messaging.
And whenever a client asks for proof of work, I can always share the case studies.
Selling with main character energy
If you’ve ever second-guessed promoting yourself (what if I’m annoying? what if it’s too much?), I got you.
Your copy will make selling feel natural – because it’s built on truth, proof, and the undeniable value of your work.
The Copy did a lot of heavy lifting for what makes the luxe brand lab different
The sales page is magic! Your approach is so intentional – it’s strategic – but also from the heart.
Some of the most aligned and beautiful humans joined the program.
FAQ
What's the best time to hire you for website copywriting?
If you've recently rebranded or have an existing website that feels misaligned and outdated (but your offers, niche, and audience segment are unchanged), it's time to invest in a website refresh.
Many clients also partner with me to update their website before upcoming events such as TED Talks and other PR activities.
However, please note that the process takes 4-6 weeks - so the sooner you get on my calendar the better.
what's the best time to get support for my launch copy?
If you've already launched and validated your offer and the next launch is 2-3 months out, this is a great time to partner with me for your launch copy.
Why book ASAP?
This way I can interview your existing clients and create messaging + copy that specifically calls in your best-fit prospects.
Plus, inputs from our strategy session will also be helpful for optimizing your offer and creating social media content for your launch.
ABOUT
EXPLORE
Moxie and Heart is the home of strategic, values-driven copy and case studies for ambitious socially conscious brands.
Show up unapologetically, share your world-changing message, and attract ready-to-invest clients with less resistance.
BIPOC-owned business from India working with clients globally.
Moxie and Heart is the home of strategic, feel-good copy and case studies for ambitious and socially conscious brands.
Show up unapologetically, share your world-changing message, and attract ready-to-invest clients with less resistance.
BIPOC-owned business from India working with clients globally.
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