Moxie & Heart
Who me? Just a Copywriter, case study writer, and cheerleader
For online business baddies who are disrupting, de-influencing, and doing things differently
The world needs your culture-shifting POV.
But here’s the plot twist: your deep expertise and big heart trip you up when you show up and sell.
Let’s change that.
Who me? Copywriter, case study writer, and cheerleader
For brands that are disrupting, de-influencing, and doing things differently
The world needs your culture-shifting POV.
But here’s the plot twist: your deep expertise and big heart trip you up when you try to write your copy or share your wins.
Let’s change that.
Icky self promotion? Not anymore
My job and joy is to make marketing and selling feel like a celebration of your brilliance, bold vision, and big heart
Partnering with Sreyasi reminded me why I’m doing what I’m doing - I fell in love with my work again.
The new sales page is so well written it inspired me to create a launch plan that was directed at the right people.
Working with her improved the sales significantly compared to the last round.
Sreyasi approaches copywriting and case studies in a way that considers your whole humanity and that of your audience.
– Jess Moy, Intuitive Business Strategist
The case studies sreyasi wrote captured the impact of coaching in ways I haven't been able to articulate myself
Sreyasi did a phenomenal job with my website copy too! She captured my voice in such a powerful, authentic and compelling way. The copy is WONDERFUL! I was SO happy that Sreyasi honored the promised timeline
– Catherine Wood, Master Certified Coach
Through case studies, Sreyasi transformed the aftertaste of my work into a delicious piece of dessert
The case studies help me sell my services better. They gave a different perspective on my clients’ experiences, thus refining my own process and messaging for the next ones.
Working with Sreyasi is like pouring a huge task from your brain into a bucket and getting it back done and neatly wrapped up, ready to be shared with the world.
– Mariana Pena, Instructional Designer
Sreyasi helped me de-shame selling and show up like an expert with a valuable service to promote
If you’re looking for an expert not a “YES man” who will collaborate with you to create highly (and ethically) aligned copy that she takes great care around making trauma and oppression sensitive, HIRE SREYASI.
– Jay Asooli, Intersectional Relationship Coach & educator
Lemme guess: You lowkey want people to throw money at you because you really are that good, BUT...
Your brain keeps flipping between
“Am I being too salesy?” OR “Am I underselling my stuff?”
Been there – and still do that dance, tbh.
Lore: I grew up in a family that treats community care like an Olympic Sport and humility like a badge of honour.
My grand parents were out there helping politically displaced folks rebuild their lives – while quietly dealing with the same problems. Peak multi-tasking.
My dad worked all his life to keep higher education accessible in rural India.
My uncle still runs medical clinics every week where “payment” sometimes looks like eggs, veggies, or a chicken casually tucked under someone’s arm.
And they absolutely wouldn’t have it any other way.
When you’re raised on that flavour of quiet self-sacrifice, you start thinking selling is selfish, and service is only “real” if it costs you something.
But here’s what I learned the hard way: Refusing to sell isn’t noble...
It’s just another form of self-erasure.
And I was tired of putting my livelihood on the line.
So I decided to do it my way – testing, tweaking, learning, and unlearning how to blend sales psychology with the community care values I grew up with.
Finding my unique point of view – and actually seeing proof it works – changed everything. Selling started feeling good.
So if you wanna talk about your offers with confidence and compassion..
….and attract values-aligned, ready-to-buy clients without pushy tactics…
This is how me and all my nerdy personalities can help.
The conversion copywriter & case study writer
I used to be cool - now I just say things like "How do we make this offer argument stronger?"
The quiet introvert with a loud inner world
She’s the sensitive bean with a B.A. in English Lit who blends creativity with strategy in your copy and client transformation stories.
The cheeky feminist
This one has a fancy pants interdisciplinary MA in Political Science, Gender Studies, and Post Colonial discourse.
Her shtick? “Let’s keep crusty, oppressive strategies rooted in colonialism, capitalism, and patriarchy out of our brands.”
And then there’s the ex-publishing professional
Beyond spotting pesky typos, my corporate background set me up with some solid project management skills that make working together easy breezy. We don't ride the hot mess express here.
BIPOC-LED, Globally INCLUSIVE Business
Powered by iced coffee and these values
Moxie & Heart
If you lead with strength and sensitivity, you’re my people. This space is about honouring your multitudes, voice, and lived experiences.
Hills I’ll die on: Owning our power doesn’t have be about holding power over others.
Bold messaging doesn’t have to bulldoze. And empathy isn’t the enemy of expert presence + leadership.
Joy & Justice
You know what makes my day? Watching under represented experts, allies, and movement makers boldly claim the spotlight. It’s about damn time.
Discrimination has no place here. We celebrate the richness of diversity in nationality, gender, sexuality, race, ethnicity, ability, age, body type, and beyond.
And we have zero tolerance for genocide anywhere. Free Palestine, Sudan, Congo, the Rohingyas, and others living under the threat of systemic violence and erasure.
Income & integrity
Goodwill > making a quick buck any day. That’s why I’m hyped to help you lead with strategies that balance your purpose, profit, and community care goals.
Your reputation matters. How you feel when you talk about your work matters. So everything we’ll co-create will be designed to protect it.
Confidence & curiosity
I trust my skills, stand by my work, and aim to deliver excellence.
But I also test, tinker, listen, and learn because our industry and the world are always evolving.
Caring & Candid
You’ve got the expertise. The missing piece right now? Perspective.
You deserve both compassion and constructive feedback on this journey. So I promise to hold up a mirror, hype you up, hold space, and also lovingly call you in when needed.
Confession: I'm Kind of an internet dinosaur
Of course I had a glittery Myspace page, an early-stage Geocities website, Neopets, and an angsty Tumblr.
This online business is literally my teenage dream come true.
Running a global business from Delhi, india
…while working with incredible humans around the world + having the best convos about culture, history, food, etc.
The unofficial team
My goofy pup Alex is in charge of HR (Hugs and Regulation).
And my Virgo husband is the pep talk giver.
one girl, 5 obsessions
- Memes – aka how I maintain my adult friendships
- The Finch app for self care (a lifesaver for this ADHD business owner)
- Traveling + eating around the world
- My little balcony garden (former succulent killer here)
- K-dramas (so dreamy hehe)
Personality tests are my whole personality
INFJ-A. Leo Sun, Scorpio Moon. Capricorn Rising.
…which means I’m both creative and analytical, emotional and practical, serious and silly.
After years of “make it make sense” I’ve learned to embrace, love, and leverage my dualities.
Unfortunately, I do love
- Iced coffee in winter
- “Okay, one more chapter and then I’ll sleep…”
- Cancelling plans and hermitting at home
- Listening to true crime podcasts before bedtime
Ever feel like conventional marketing + sales advice isn’t meant for you? Big same.
Get my weekly newsletter where we untangle the weird, wonderful web of marketing, culture, and what it means to do business your way.
…All while navigating the messy middle of being ambitious and values-driven.
Case study starter kit
Start sharing social proof that makes your offers impossible to ignore
A cozy home for your client wins on notion with:
🔎 A case study question bank
Ask smarter questions that surface the real details of your brilliant work.
Ya know – the expertise and the thoughtful support you pour into your clients to set them up for success.
🗂️ A client results tracker
Track wins, stats, screenshots, and aha moments in one place – no more digging through DMs, Slack, or your camera roll when it’s time to post, prep proposals, or update your sales page
✍🏽 Case study writing do’s + don’ts
Skip the boring project recap
Start sharing client success stories that build trust, create ethical urgency, and show exactly why your work is worth the investment.
You're not just selling things - you're leading a movement
And I’d love to be your partner in possibility. Let’s talk if you’re ready for….
Less this...
- ❌ "I don't do same ol' same ol' - but ugh, do I sound like everyone else out there?"
- ❌ "Selling still feels icky - even though I've been in business for a while and have great offers"
- ❌ "My clients get great results, but right now the majority of my testimonials say generic things like They were so professional and creative. They gave me clarity - and I bring so much more to the table!!"
And more this...
- ✅ "My messaging, copy, and case studies make me uncopyable"
- ✅ "Selling feels GOOD and empowering. I know how to talk about my offers and sell in alignment with my values"
- ✅ "My case studies reflect the real impact of my work and it's helping me build trust, shift beliefs, and close sales with joy and ease"
A weekly newsletter from my rebel heart to yours. 💛
Where we untangle marketing, culture & the business of doing things differently.
Each issue gives you one feel-good copy + case study tip that breaks the rules strategically.
ABOUT
EXPLORE
Moxie and Heart is the home of strategic, values-driven copy and case studies for culture-shifting visionaries.
Show up unapologetically, share your world-changing message, and attract ready-to-invest clients with less resistance.
BIPOC-owned business from India working with diverse clients globally.
about
Moxie and Heart is the home of strategic, sleaze-free copy and case studies for ambitious and socially conscious brands.
Show up unapologetically, share your world-changing message, and attract ready-to-invest clients with less resistance.
BIPOC-owned business from India working with clients globally.
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