Your brilliance is unmatched. Get ready to bring more ready-to-buy clients into your orbit
Moxie and Heart is the home of feel-good copywriting and case studies that make your meaningful work impossible to ignore.
Partnering with ambitious and socially conscious brands who are on a mission to make waves, make bank, and make the world a better place.
word on the street is...
This chapter in your business is called "I'm owning my main character energy"
Because you're not just selling things - you're leading a movement
- mindful, but not demure
You’re done holding back – you’re ready to share your powerful message without disconnecting from your culture, quirks, and values.
- More "pinch me!" clients
You only wanna work with values-aligned clients who are emotionally and financially ready to buy from you – and are motivated to put into the work.
- It's time to flex
Your approach gets amazing results – and you wanna leverage those client wins to make marketing and selling easier.
But houston? we have a problem...
When you're both "Let's get rich" and #EatTheRich, selling can feel like... rocket science
The rules are always shifting.
The overthinking? Free $0.99.
“Am I being too salesy?” or “Am I not selling enough?”
“Wait…is that post giving mean girl boss?”
“Am I going too hard at the pain points?”
…You get the drift.
(Double whammy if you have a marginalized identity – LOL, ever feel like the weight of world is on your shoulders?)
Get the newsletter
"This may be controversial, but..."
Unconventional marketing + sales advice, practical tips, and permission slips to sell unapologetically with integrity.
For status-quo-hating baddies in business with big hearts.
The moxie and heart difference
Feel-good selling - but make it bold and strategic
Blending storytelling, non-predatory persuasion strategies, and social science frameworks for empowered, consent-based sales
- personalized ethical sales strategies
Year long payment plans! No urgency and scarcity! Pain points are evil! Let’s tune out the cookie-cutter, surface-level solutions.
I help you show up with strategies + words that make sense for your offers, season of business, and values.
And this makes selling feel good.
- research as our launchpad
Nerding out over customer interviews, your marketing ecosystem, and your competiton isn’t a nice to have – it’s a necessary first step.
Because when we position your brand and offers as The Obvious Choice based on real insights to solve real challenges…
Selling feels SO good.
- substance & spice
You’re a whole damn vibe (even if you’re the quietest one in the room). And your work changes lives. I make sure that comes through in your copy and case studies.
You can show up unapologetically, make bold promises, and sell with integrity.
You don’t have to choose – and this makes selling feel good.
If you are looking for an expert - not a YES man - who will collaborate with you to create highly (and ethically) aligned copy that she takes great care around making trauma and oppression sensitive, who also has the vision and training to provide input on your marketing campaigns and pricing, and who cares enough about your success to give you honest feedback (that will prove critical to your goals), HIRE Sreyasi.
Jay Asooliintersectional relationship coach 
I LOVE the sales page. You are MAGIC!! Your approach is so intentional...it's strategic but also from the heart. When I shared the sales page with people who attended the workshop - most of them were interested in joining. Eventually they put down their deposit - the copy did a lot of heavylifting for what the Luxe Brand Lab stands for and how it's different!! Thank you!!
martha cristina garzaLuxury brand strategist and Fractional CMO 
hey, I'm Sreyasi (she/her)
Conversion copywriter | Case study consultant | Big nerd energy
Go on, claim the spotlight - this is your time to shine
Look, you’re easily one of the smartest and SLAY-est people in the galaxy (yes you are – ignore the imposter monster).
But your deep expertise and big heart trip you up when you try to write your copy.
(You’ve realized that copy is so much more than just bold words on the page.)
And you don’t even know where to start with those case studies.
(They’re not just “project descriptions”.)
Very conveniently, since you’re on my website and all, that’s where I come in.
I help you bring the best of both worlds:
Persuasive strategies + words that sell without being predatory.
Client love
You're in stellar company
I'm SO utterly impressed - Sreyasi did a phenomenal job with my website copy! She captured my voice in such a powerful, authentic and compelling way. The copy is WONDERFUL!
I was SO happy that Sreyasi honored the promised timeline - this is something I value and appreciate immensely!
Catherine WoodMaster Certified Coach 
Working with Sreyasi is like pouring a huge task from your brain into a bucket and getting it back done and neatly wrapped up, ready to be shared with the world.
The case studies helped me get a different perspective on my clients' experiences, thus refining my own process for the next ones. They also help me sell the services better, whenever a client asks about 'proof of work' I can easily share the case studies.
Sreyasi transformed the aftertaste of my service into a delicious piece of dessert! She's trustworthy, smart, funny and non-judgmental. I will happily keep on referring her work."
Mariana PenaInstructional Designer 
Sreyasi cares about getting things done the right way for you.
She has mastered her work as a copywriter, which means everything she turns in is on-point and creative to boot. The case study Sreyasi created helped me so much - I got a deeper understanding of my clients’ perspectives and how to communicate my value when I’m marketing my services, which has elevated my overall messaging. Sreyasi is easy going, friendly, but also extremely professional. I was delighted to work with her and would recommend her again and again.
Patricia SoaresOnline Business Manager 
Sreyasi nailed my brand voice! She is professional, gets what I want to say, and how I want to say it. She gets my business vision, takes time to understands my target audience and is a skillful copywriter.
I recommend her simply because she is the best. She doesn't treat her work as tasks and really puts her heart and soul into it. No BS, just amazing work.
Savitha NanjappaCertified Success Coach and Image Consultant 
Powerhouse Proof
client case studies
Don’t be modest – claim your receipts. Case studies help you build trust swiftly, and sell your high-ticket offers without pricing, readiness, and other objections.
Expert Edge Copywriting
Website copy, sales pages, emails, and more
Translate your powerful message into compelling, unboring copy that calls in your best-fit clients with integrity. Let’s get it done with the depth + excellence you value.
the blog
Grab your reading glasses - the library is open
ABOUT
EXPLORE
Moxie and Heart is the home of strategic, feel-good copy and case studies for ambitious socially conscious brands.
Show up unapologetically, share your world-changing message, and attract ready-to-invest clients with less resistance.
BIPOC-owned business from India working with clients globally.
Moxie and Heart is the home of strategic, feel-good copy and case studies for ambitious and socially conscious brands.
Show up unapologetically, share your world-changing message, and attract ready-to-invest clients with less resistance.
BIPOC-owned business from India working with clients globally.
MOXIE & HEART Copyright 2018-2025 | PRIVACY POLICY