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Live launching in 2024? 8 tips to smash your goals without burning cash or burning out

Yes, the industry has evolved.

Yes, people are buying differently in 2024.

But don’t let that scare you into pausing your launch.

Live launching can be a lot of work – but they can also bring in a lot of money and get you in front of new people.

And the good news is launches can be as simple or fancy as you want them to be.

Here are 8 tips for live launching that’s working in 2024 so you can smash your goals without burning cash or burning out.

No sleazy tactics involved. Let’s go!

1. Lead with a validated & optimized offer

This is non-negotiable.

Don’t build a complicated (and expensive) launch funnel without validating your offer first.

After you validate your offer, get the lowdown from your clients about what worked for them, what can be improved, and what made it an easy yes for them.

What’s next?

Tweak your offer structure based on their inputs to tackle time, readiness, and money-related hesitations
Adjust your ideal client avatar – it’s no longer a hypothesis. You have data on who your real buyers are
Make sure your content and copy are updated to reflect these changes

People buy when they understand what you're offering, when you can prove it works, and when they have enough info to make an informed decision.

2. Grow your audience between launches

Launching to the same audience repeatedly, while comfortable, can lead to diminishing returns.

That’s why you need to take time to strategically grow your audience between launches.

Whether you leverage purely organic methods, ads, or a mix of both will depend on your budget and season of business.

If you’re going organic, try this:

Host JV webinars with a biz friend to tap into their audience
Teach in other people’s programs or groups
Go on a podcast guesting tour
Create a new lead magnet for the offer you’re launching

If you’re running ads, remember: Only focus on ads if your organic strategies have been successful so far.

3. Launch to a warm, nurtured audience

A warm audience is a ready audience.

How do you warm up your audience? Be a responsive, attentive expert who is attuned to their needs. Host live Q&A sessions that answer their burning questions. Create content that addresses their fears and hesitations. Build relationships in the DMs.

As you focus on growing your audience, don’t forget to nurture your community and position yourself as an expert

4. A defined pre-launch phase

Having a solid pre-launch runway where you focus on building buzz for a single offer only vs. mixing it up with your regular content, affiliate promos, PR content etc. can make a huge difference.

Remember: the success of your launch depends on everything you do weeks or months before the launch - not just during those 7-10 days when you're enrolling. A defined, intentional pre-launch phase lets your audience reacquaint themselves with your work, reevaluate their needs, and plan for the purchase.

This pre-launch phase is the perfect time to

hold launch events to show your expertise (challenges, workshops, webinars, etc.),
get in front of a new, aligned audience to spread the word (depends on the offer)
share what’s happening BTS and invite your community into the process,
move problem aware folks into a more solution aware headspace
rekindle trust and credibility by sharing case studies and testimonials

5. Find your most effective marketing mix

You don’t have to be on all the platforms and do #allthethings – but you do need to select your most effective marketing mix based on your goals, energy levels, and season of business.

You know this already: Relying on a single social media channel can isn't gonna be an effective way to market and sell your offer. Algorithms are mercurial AF.

Continue posting on social media – but also do these things

Re-engage your list if you’ve not been showing up in their inbox
Reach out to your mastermind besties and ask them to refer you out
Send your affiliates the info in advance so they can plan for your promo

Diversifying your marketing doesn’t have to mean more work.

Keep it low-effort/high-ROI by repurposing your social media content as email sequences.

Share the same information in different formats to grab more eyeballs.

Yep, you’re welcome.

6. Create persuasive but logical messaging

Persuasion isn’t about making pie-in-the-sky promises you can’t keep – it’s about empowering your best-fit prospects to make the right decision.

Most gurus will tell you to appeal to your prospects’ emotions – but you know what? When people make high ticket purchases, they think strategically – especially if they have been burned before.

That’s why, now more than ever, we need to focus on THIS:

Forming logical arguments in our messaging and copy so we can qualify our prospects and remove resistance to sales.

To get the most ROI

Address people who are already in the market for a solution (problem or solution aware)
Talk about their pain points without putting them on the spot
Paint a picture of possibility for them to spark desire
Tell them why they need to make your offer a priority now and how your offer structure makes it possible
Show them how your approach is unique and why it gets results

7. Share client case studies in your pre-launch and launch content

Before they make a purchase, your prospects want to know that your approach gets results – and that your offer is in demand.

Case studies show that you’re an expert with receipts. They also double up as proof of work - especially if you don’t have a traditional portfolio to share.

They build trust with on-the-fence prospects fast.

And they showcase who your offer is really for and why it’s worth investing in.

…thus smashing time, money, and readiness related objections.

8. Give them a real reason to act fast

Your smart, discerning audience can see through manufactured urgency and scarcity.

So give them a real reason to take action now

What limits your capacity or price? What’s the cost of not acting now? False urgency and scarcity trains our audience to look away when we try to draw their attention. The industry has evolved and people are tired of this BS.

But when you tell them why you want to serve a certain number of people in your cohort…

When you show them how their life can change in a week, month…year?

They’re gonna stop standing still and go all in on your offer.

Bottomline

Get the data to optimize your offer and messaging.

Give your audience enough time to plan for the purchase.

Remove resistance from the buying process by tackling objections proactively.

And don’t forget to give people solid reasons to invest NOW rather than later – without being pushy, of course.

The prep and execution of your live launch is a long game – but it doesn’t have to be an exhausting and confusing process.

article by:

Sreyasi SenGupta

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Less pressure, more profit: The smart way to smash objections and sell more

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