Make your premium offer an easy YES with strategic client case studies that build trust and slay objections
Done-for-you case study writing for consultants, coaches, and service-based pros who want to stop underselling their brilliance.
Get the tea about your impact without awkward “uh, so what do you love about me?” convos with clients.
you're so good at what you do
And your clients always say "Omg, no one sees things like you!"
- You deserve more "I'm Ready - Take my money!!"
- And less "Um, let me think about it..."
Enter case studies *angelic chorus*
How do case studies make selling easier and faster?
- backstage pass to your expertise
Case studies make it clear how you adapt your expertise to solve complex problems for different people.
This positions you as an expert who walks the talk. And builds trust and authority fast – even with methodical buyers and cold leads.
- tell relatable, feel-good stories
When potential clients ask “Yeah, but will this work for me?” your case studies paint a picture of possibility with stories of real people in similar circumstances.
Your case studies are proof that transformation is possible, even with all those “but what if” moments and real life obstacles in the way.
- share your big wins
You’re not playing. You have a reputation for turning your clients delulus (audacious goals) into trululus (their realities).
You work is worth the investment. Never hear “Dang, that’s too expensive!” again.
- don't forget the quick wins & surprising ripple effects
To show folks they can start seeing results right away – not in weeks or months. Hello ethical urgency!
And that your work brings sustainable, long-term change. Again – so worth the investment.
Quick, hop into a time machine with me...
future you says hi! 👋🏽
You don't get spooked when prospects ask "So when can we start seeing results?" You're excited to flex!
You're closing clients faster because potential clients see themselves in your client stories and truly believe you can help them
In fact, your sales calls have turned into "When can we start?" calls. Zero convincing required
Slow sales? That memory is fading into oblivion. Good riddance.
- "Sreyasi is the OG at identifying the right transformation angles for client success stories. THE CASE STUDIES help me sell my services better."
The case studies helped me get a different perspective on my clients' experiences, thus refining my own process for the next ones. They also help me sell the services better, whenever a client asks about 'proof of work' I can easily share the case studies.
Working with Sreyasi is like pouring a huge task from your brain into a bucket and getting it back done and neatly wrapped up, ready to be shared with the world.
She's trustworthy, smart, funny and non-judgmental. I will happily keep on referring her work.
Mariana Peñainstructional designer 
- "So like....what kind of client transformation stories can i tell?"
Gather 'round, it's story time
"This is exactly why clients work with us"
Cultivating clarity, cohesion, and self-trust to build a premium coaching brand: How Jennie did it
"I'm an expert who does things differently"
How the Map to Success VIP Intensive helped my client organize her business for day-to-day ease and long-term success - without impersonal automations
"Yes, it's a big investment. But our clients get results when they trust the process"
Finding the courage to apply for and land an aligned leadership role in tech: Jessi's story
"I don't believe what you sell can help me"
From "I don't believe in coaching" to "Working with Cat brought some of the biggest breakthroughs in my life and business": Martha's story
"Our agency does soo much, but we don't know how to explain our value"
Increased Brand Awareness on Socials (20 million people reached), An Engaged Online Community (100,000+ dance enthusiasts), and DOUBLE the Festival Entries
"This is why clients work with us again and again"
Dreaming big as a pragmatic person and taking aligned actions to build a six-figure medical education company
Hey I'm Sreyasi. I bring the easy button for your case studies
My clients partner with me because they wanna skip the drama of
- playing the “which client story should I tell?” guessing game
- running interviews that get “raving about you” answers not polite, guarded ones
- Spotting patterns and writing stories that do the selling for them
- Figuring out how to spin their case study insights into marketing gold
Because let’s face it – case studies are so much more than project descriptions.
And even your mastermind besties get weirdly formal when you ask them for feedback…
…You want the tea – but you also wanna protect the relationship.
That’s where I come in.
Let’s turn your case studies into the most powerful and profitable stories your brand can tell.
The Moxie & Heart difference
- globally inclusive & consent-based case study interviews
- compassionate, conversion-focused storytelling
- case studies that solve your urgent marketing & sales problems
- Goldmine of insights for your messaging and copy
Client love
I mean, don't just take my word for it...
- "Sreyasi captured the essence of my clients' experiences powerfully and the impact of coaching in ways I had never even fully articulated myself."
I hired Sreyasi to develop case studies after the rebrand.
Sreyasi captured the essence of my clients' experiences powerfully and the impact of coaching in ways I had never even fully articulated myself.
Trusting someone to interview 5 of my long-term clients from the past 8 years of being in business is not an invitation I make lightly - and Sreyasi treated them exquisitely.
Catherine woodmaster certified coach 
- "I got a deeper understanding of my clients’ perspectives and how to communicate my value when I’m marketing my services"
The case study Sreyasi created helped me so much - I got a deeper understanding of my clients’ perspectives and how to communicate my value when I’m marketing my services, which has elevated my overall messaging. Sreyasi is easy going, friendly, but also extremely professional. I
Sreyasi cares about getting things done the right way for you.
She has mastered her work as a copywriter, which means everything she turns in is strategic and creative. .
patricia soaresonline business manager 
"So how does it work?"
Turn skeptics into super fans and clients with my F.L.E.X Formula™ for high-converting case studies
Finding opportunities to build trust
We hop on a strategy call to figure out what your case studies need to achieve: celebrate your wins, handle objections, explain your process/approach, etc.
Then we'll select clients/students whose journeys match these goals. Case studies can do so much than just show your results.
Quick Recap: What's included
Strategy call
To unpack your goals and identify the right client transformation stories
Client interviews
To get the real insights for your case studies and messaging
Long-form case study
For the methodical buyers and cold leads who wanna know *every detail*
Summarized case study & testimonial quotes
The highlight reel for your website, sales pages, socials, emails, etc.
Cool extras
Case study Analysis Report with custom messaging + repurposing tips. Video snippets for socials, website, sales pages, etc. (consent-based)
Yep, you read that right
Your client case studies can be repurposed into dozens of low-effort, high-ROI content pieces that boost your credibility
stuff like....
- social media posts
- sales emails
- blog posts
- workshops & webinars
- podcast ediposdes
- signature talks....and more
*POP QUIZ!*
Are case studies the right next step for you?
You're SO ready if...
You have a validated premium offer that your clients adore
People are getting way more than you anticipated - and you want the deets
You wanna trade that long sales cycle for more "When can we start?" convos
The emotional labour of those long DM convos? You're over it
You have some screenshots. A few survey results. But they don't tell the whole story (you know it's gonna be a goood story)
You wanna optimize your offer and messaging based on real insights - not guesswork and *vibes*
You're going ALL IN on repurposing - and wanna make those case studies WERK
maybe sit this one out for now...
FAQs
How long does the case study process take?
On average, it takes about 2-3 weeks to complete a case study project.
This includes your strategy session, client interviews, data interpretation, case study writing, and revisions.
And yes, we can work on multiple case studies during this time window.
What does my client need to do?
They just need to meet me for a 30 min interview and approve the final draft.
And yes, I can share the questions in advance if it makes them comfortable.
Will case studies work for me if i don't sell metrics-based offers?
The most powerful success stories aren't about metrics - they're about the profound shifts that changed everything.
Mindset changes, new ways of doing things, unexpected opportunities, etc. - increase the impact of your work.
Think of your client journey as a road trip - sure the destination matters. But all the stops along the way make it so much more memorable.
Your work is so meaningful
Don't be modest - claim those receipts and sell with ease
ABOUT
EXPLORE
Moxie and Heart is the home of strategic, feel-good copy and case studies for ambitious socially conscious brands.
Show up unapologetically, share your world-changing message, and attract ready-to-invest clients with less resistance.
BIPOC-owned business from India working with clients globally.
Moxie and Heart is the home of strategic, feel-good copy and case studies for ambitious and socially conscious brands.
Show up unapologetically, share your world-changing message, and attract ready-to-invest clients with less resistance.
BIPOC-owned business from India working with clients globally.
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