oh hello
Wanna check out some of my favourite copy projects?
I’ve worked with some truly brilliant people over the past 5 years – life and business coaches, instructional designers, OBMs, brand strategists, therapists, and more.
FUN FACT: “Personality-packed copy” for websites and launches was just one piece of the puzzle – we worked together on so much more: repositioning their services, tackling major objections, sharpening their competitive edge, etc.
Check out the project descriptions for some cool strategy nuggets.
Website copy and client case studies for Unbounded Potential after rebrand
“Sreyasi captured the essence of my clients’ experiences powerfully and the impact of coaching in ways I had never even fully articulated myself.”
about the client
Unbounded Potential by Catherine Wood, MCC is boutique coaching firm that helps bold, brilliant, and big-hearted leaders in business and corporate come home to their purpose and create holistic success beyond socially defined success markers.
project strategy (expand to read)
The case studies were developed for a few reasons:
- To attract new values-aligned clients by showing how Catherine Wood’s holistic approach has changed lives and transformed businesses for people for YEARS
- To understand the personality type, life + business stage, challenges, and desires of Unbounded Potential’s most successful clients. This was essential to create the messaging and copy for the new website.
- To show how Catherine Wood’s empathy + relationship-based approach to business has led to long-term client retention
P.S: The client interviews for these case studies were SO heart warming (I still smile when I think about them). Everyone was gushing about Cat on the call – while dropping gems about her expert approach.
I collaborated with an incredible brand strategist – Martha Cristina Garza – to write the website copy after Unbounded Potential’s rebrand.
Pages I worked on: Home, About, 1:1 Coaching, UNBOUNDED Mastermind, Book, and Podcast
The goals
- To attract leaders in business and corporate who have an audacious vision and choose to lead with their big heart
- To position coaching with Catherine Wood + her team of coaches as a quantum leap when things are already going well in people’s lives – rather than an investment they need make out of despair and frustration
- To infuse Catherine Wood’s philosophy on coaching as a whole as well as her approach to 1:1 coaching and leading Masterminds in the copy
- To leverage Catherine’s story to show how her company helps people achieve holistic success beyond socially defined success markers
I'm SO utterly impressed - Sreyasi did a phenomenal job with my website copy! She captured my voice in such a powerful, authentic and compelling way. The copy is WONDERFUL!
I was SO happy that Sreyasi honored the promised timeline - this is something I value and appreciate immensely!
I also hired Sreyasi to develop case studies after the rebrand. Trusting someone to interview 5 of my long-term clients from the past 8 years of being in business is not an invitation I make lightly - and Sreyasi treated them exquisitely.
Catherine woodmaster certified coach and founder 
Client case studies and home page rewrite for BossmakeHer to increase conversions
“we started attracting people who are a better fit for our program.”
about the client
In a world designed to accommodate and elevate the careers of men, BossmakeHer makes the job search process clear and empowering for women at the Director level and above.
project strategy (expand to read)
The goals
- To show that BossmakeHer’s premium program gets results
- To understand when and why people signed up for the program
- To uncover the language they use to describe their challenges, desires, as well as their experience in BossmakeHer
- To understand what they need in the job search process and after they land to optimize the offer
- To figure out knowledge gaps about the job search process to optimize the offer + create more targeted social media content
BossmakeHer’s previous homepage was a beta version when the offer was first launched.
Goals
- Tracy contacted me when she realized that the page needed to be in alignment with the current offer structure to attract qualified leads and close sales faster.
- She also wanted to set the right expectations in the copy to encourage program completion + avoid refund requests.
- To make the copy emotionally appealing and spark desire – while keeping the tone professional
Challenges
- Non-one is doing what BossmakeHer does – and their unique offer structure/philosophy/approach was also their biggest barrier to sales.
- People resonated with the company’s inclusive + empowering vision – but they delayed signing up because they didn’t understand how the program was different from career coaching, job boards, or networking memberships.
- Plus, since it’s an always open, evergreen program – people believed they could always comeback next week, next month etc. instead of signing up right away.
The Solution
- I spoke to a member of their sales team as well as existing clients to understand why people were taking more time to put down their deposit after booking a sales call. Often, it took multiple follow up calls to get that “yes.”
- Positioning the program as a holistic solution – not just a networking site, career coaching, or resume writing service
- Made it clear in the copy that the program provides a roadmap for everything from giving people clarity about their next role, mindset coaching, building a personal brand on Linkedin to strategic industry introductions, tapping into the hidden job market, and more – and WHY they need all these pieces instead of isolated, piecemeal advice
- I also advised Tracy + team to create educational content on socials talking about why this holistic approach was necessary to bring in more qualified leads
- The case studies also helped to show why their holistic process worked
- Addressing the copy to women at the Director level and above to achieve audience-offer fit and tackle price objections on sales calls.
- Strengthening their “why join now” messaging by sharing relevant case studies that showed how intentional job search at the C-suite level takes months – and why joining ASAP can set them up for success while saving time and avoiding heartache.
- Infusing authoritative + empathic undertones in the copy to spark desire, while also making the readers feel seen and understood. For example: We kept the headlines bold and the body copy more compassionate.
We don't just offer career coaching - our approach is more comprehensive and holistic for high-achieving women in corporate who are looking for their next best role- but our copy didn't reflect this. Sreyasi spoke to a member of our sales team and some of our clients to understand our process and the value we bring. Then she refined the messaging and copy on the homepage as well as created case studies to show the ROI our clients get . This helped us attract more qualified people for our program and shorten our sales cycle because they understood what we were offering and why it's valuable to them.
tracy saundersfounder and ceo 
Sales page and launch emails for Martha Cristina Garza's group program Luxe Brand Lab
“some of the most aligned and beautiful humans signed up for my program, yay!”
about the client
Martha Cristina Garza is a luxury brand strategist who believes that excellence is luxury – and that luxury brands should be diverse, multifaceted, joyful, and human.
Before starting her business, Martha led successful marketing campaigns for Cartier, Moleskin, Maison Keyser and other high-end brands.
project strategy (expand to read)
The goals
- Position the offer to attract experienced entrepreneurs who want to stop being the best kept secret in their industry
- Tackle the objection “branding is a nice-to-have not a must-have”
- Tackle the objection “I don’t know if my industry can be considered luxury” segment
- Selling the offer unapologetically – but without blaming or shaming her audience
Solution
- Speaking to an audience that already has validated offers and has achieved a certain level of success – but want more clarity and direction to play even bigger
- Talking about the benefits of brand strategy beyond pretty visuals to tackle the objection “branding is a nice-to-have”
- Talking about Martha’s strategic approach as a former luxury marketer and trained brand strategist to build highly marketable brands to tackle the objection “branding is a nice-to-have”
- Leading with Martha’s alternative views about luxury brands as well as past clients in diverse industries to tackle the objection “Is my industry even luxury?”
- Using affirming language throughout and building a logical argument that empowers people to make a decision – instead of shutting down their critical thinking
I LOVE the sales page. You are MAGIC!! Your approach is so intentional...it's strategic but also from the heart. I showed the launch emails to some of my biz friends and mentors who said these are on point!! Also, when I shared the sales page with people who attended the workshop - most of them were interested in joining. Eventually they put down their deposit - the copy did a lot of heavylifting for what the Luxe Brand Lab stands for and how it's different!! Thank you!!
martha cristina garzaLuxury brand strategist and Fractional CMO 
Welcome sequence and Client case studies for Patricia Soares, OBM
“I GOT A DEEPER UNDERSTANDING OF MY AUDIENCE’S PERSPECTIVES AND HOW TO COMMUNICATE MY VALUE.”
about the client
Patricia Soares is an online business manager who guides ready-to-scale entrepreneurs achieve their audacious business goals without compromising on their lifestyle, profit, or client experience.
project strategy (expand to read)
Paty opted for case studies after testing out two new offers.
- The first offer was a VIP Intensive, where the transformation was delivered in a week and I was hired right away. (Mariana’s case study)
- The second offer was a longer partnership where she let her strategy play out for a few months before hiring me. (Tracy’s case study).
The goals for Mariana’s case study
- To show Paty’s highly adaptable approach to business organization
- To show how Paty can help online business owners identify time-intensive + redundant tasks and tools – and help save money in the long term
- To understand when and why Mariana signed up for the Intensive
- To understand which aspects of the service stood out for Mariana to refine her messaging
The goals for Tracy’s case study
- To show why Paty’s expertise as an integrator is the perfect fit for visionary entrepreneurs who like to take action fast
- To demonstrate that it’s possible to pivot from a 1:1 model to a 1:many model without dropping the ball on client experience
- To understand which aspects of the service stood out for Tracy to refine her messaging
The Goals
- To introduce subscribers to Paty’s core business principles
- To answer the question – “Who should I hire first: A VA or an OBM?”
- To demonstrate that Paty isn’t just talking big game – she actually knows there’s more than one way to organize the backend of a business
- To create awareness around the fact that automating or delegating doesn’t have to make a business cold and impersonal
Solutions
- Talked about how the free resource was a reflection of Paty’s business principles and method to organizing the backend of a business
- Explained the respective roles of a VA and an OBM – and positioned Paty as the obvious choice with integrity
- Demonstrated Paty’s expertise in creating people-focused back-end processes with a client case study
Sreyasi cares about getting things done the right way for you.
She has mastered her work as a copywriter, which means everything she turns in is strategic, on-point, and creative to boot. The case study Sreyasi created helped me so much - I got a deeper understanding of my clients’ perspectives and how to communicate my value when I’m marketing my services, which has elevated my overall messaging. Sreyasi is easy going, friendly, but also extremely professional. I was delighted to work with her and would recommend her again and again.
Paty SoaresOnline Business Manager 
Agency collab: Website copy and Sales pages
“Sreyasi is 1 part psychologist, 1 part magician, and 1 part copywriter”
about the client
The Virtual Miracle by Sharon NDiaye demystifies digital marketing and helps you connect with your ideal customers by harnessing the power of content, copywriting, and funnel tech.
She has the keen ability to ask you the right questions to get to the small details that allows her to take on your brand voice. She's insightful, professional and prompt and she knew exactly what elements to bring out to write smart, personalized, and conversion-focused copy.
This is why I choose to work with Sreyasi on our internal projects and so many of our client projects.
Sharon NDiayedigital marketing agency owner 
project strategy (expand to read)
The Client
Kristin Espinosa is a licensed therapist who helps parents understand their children on a deeper level with positive parenting techniques.
She has a booked out private practice and started her online business to support parents and their kids who have been waitlisted for therapy.
The Goal
Since this is a brand new business, the goal was to position Kristin as an expert as well as establish that:
- Parents don’t have to wait to start therapy to see positive changes in their kids’ behaviour
- If they’re in therapy, they can still join and deepen their understanding of the concepts being used in therapy
The Solution
- Showed why Kristin is the expert by talking about her professional background, her own struggles with finding the right therapist as a child, as well as her experience as a special-needs-mom who truly gets why parents worry about their kids’ tantrums and meltdowns
- Bust common parenting myths and empathized with parents feeling frustrated and overwhelmed with all the conflicting advice from parenting resources as well as friends and family
- Reflected back to them why the techniques they’ve been using may not be the right approach
- Used affirming language through out to make her audience feel seen and not judged
- While the Home and About pages focused on “Why” Kristin’s online parenting classes can be a great temporary alternative to therapy (or a complementary resource), the sales page went deeper into the benefits of working with her + her unique approach.
project strategy (expand to read)
The Client
Lean In. MAKE BANK. by Tiffany McLain, LMHC empowers therapists and social workers to reimagine their relationship with money by offering the tools and community support to not just earn more but to fundamentally change their life and the lives of those they serve.
The challenge
While most business growth program for therapists and social workers teach them to build their case load, Tiffany shows them how to charge more and break out of the cycle of being overworked and underpaid.
However, her audience – typically folks from marginalized backgrounds such as women, people of color, those who grew up working class, etc. – have a lot of resistance around making more money.
Moreover, Tiffany serves therapists and social workers at all levels – not just beginners or experienced folks.
The language needed to reflect that caregiving professionals at all levels deserve to charge more.
The Solution
The copy for the website and sales page was built around these core principles:
- It’s not selfish to make more money as a caregiving professional
- Money is not “evil” – it’s a neutral (and vital) resource
- When good people have more money, they have more power to change the world
- Charging more is win-win for both therapists/social workers and their clients/patients. This is because when care giving professionals make more money, they no longer suffer from burnout and compassion fatigue. This elevates the quality of care they provide.
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Moxie and Heart simplifies ethical marketing and selling for bold, big-hearted experts and changemakers like you.
Serving up sleaze-free high-converting messaging, copy, and case studies so you can show up unapologetically and sell without compromising your values.
Based in Delhi NCR, India and partnering with clients globally.
Moxie and Heart simplifies ethical marketing and selling for bold, big-hearted experts and changemakers like you.
Serving up sleaze-free high-converting messaging, copy, and case studies so you can show up unapologetically and sell without compromising your values.
Based in Delhi NCR, India and partnering with clients globally.
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